Living up to customer expectations is really a goal that can never be achieved. The customer service platform simple reason is that customers are ALL HUMAN. This world revolves around them. Anything and everything we do here is for the ease of human beings. Therefore, you have to provide customer value
But setting your business goals to the highest level of customer service skills will get you most sales and higher profits, and that is the core reason to have a business.
So, besides the best quality of your product, the handling and selling process have to be equipped with top notch customer service. How can online business achieve this optimal level of service?
Customer service is an integral part of your online business, it effects branding, it effects business objectives, like customer satisfaction and repeat purchase. Customer service should incorporate into all aspects of business activities like product design, production activities like product design production handling pricing and communication. In other words every business and production activity should keep the core idea that it should provide the best customer service with all the implementation and action.
1. Live Up To Customer Expectation:
To take care of each and every customers perception about the product is really hard as humans are all different and they act different in different situations. Though you are taking care of each and every aspect of the product and its implementation there will be some who can not fall in this category, and you as a business owner will end up providing them individualized good customer service.
Selling on line, most of the contact is via email and now due to constant best customer service, a response is expected as little as one hour of sending the message by a customer. With in twenty four hour response expectation is very normal by the customers. When only one person is taking care of everything as an online business it becomes very hard to reply all customer service concerns with in this limited expected time. Sales and Marketing research reports describes that almost 30% of the online business are able to provide this kind of Online customer service that people are expecting.
And shockingly to your surprise 51% have thrown up their hands and given up responding to customer inquiries entirely.
2. Automate Your Daily Customer Service Activities:
In the beginning person feels energetic, to work more than the other day to accomplish the goals, to restore the energy and keep working overtime to get the profits that he is looking for, but gradually this activity slows down with time. On the other hand because of traffic your sales are boosting and you need to attend more customer service solutions for the new customers. It is a full time job and you can not run your business, traffic to the business, keeping track of the customers payments and product. How will you handle it?
You have to find a solution to the following to keep going with your business and sales:
a. Anticipate and instantly respond to the needs of your customers by answering the common question.
b. Give potential customers the exact information they need. And they need it right away as soon as they buy.
c. Capture the email address of visitors.
d. Increase the perceived value of your website by offering free reports or articles that can be emailed to prospects the minute they are required.
e. Dramatically reduce the time you waste on daily chores
f. Start capitalizing on the lifetime value of your existing customers.
And the best part is you can do all of this just by spending an hour or two putting a few simple auto responders into place. Auto-responder is best the customer service software you can have. It is not even too expensive.
3. Set Up Auto-responders to Manage Your Customers and Increase Your Sales- Automatically.
An auto-responder is basically an email tool that is designed to automatically respond to any incoming message to a particular email address that you set up.
Now your visitors is impressed as you provided the following customer service
a. You anticipated their needs
b. You replied instantly
c. You answered their questions
d. You made it easy for them to email you any further questions.
This means you look very connected to your customers and so you are perceived as a professional business owner who know how to provide service to the customer, customer is happy and ready to talk about your good quality customer service while talking in public. And you know what will that do, bring your more customers.
To create further returning customer you can take this to another level by providing your customer more expert information via your email and the more he will read about it the more he will understand the quality of your product and your customer service will make him a repeat customer.